01/ 06— Business

SWIIFT STUDIO × CATERING HQ · ONE LAYER, NOT A PLATFORM PITCH

SWiiFT Studio turns supply relationships into a product the venue's customer feels.

Catering HQ already owns the venue relationships and the supply pipeline. SWiiFT Studio adds a layer on top: branded, funded moments for the venue's own customers, with the funding coming from a supplier partner rather than the venue.

Concept mockupNo app downloadFour-week live pilot

01The gap today

The relationship goes dormant the moment the invoice is paid.

Catering HQ supplies the venue. The venue sells to its customer. Then nothing, until the next order. Five gaps sit between "invoice paid" and "next order."

01
No visibility beyond delivery
What happens with the end consumer after the invoice is paid is invisible to Catering HQ.
02
No structured co-op funding
Marketing and rebate budgets exist, but there is no consistent mechanism to deploy them.
03
No stickiness beyond price
Venues can switch distributor on price alone. There is no product-level reason to stay.
04
No cross-network insight
There is no view of how products perform at point of consumer sale across venues.
05
No new revenue from existing relationships
The model is purely transactional. Product out, invoice in, nothing else.

02Your four pillars

SWiiFT Studio sits inside whichever Catering HQ pillar is relevant, and stays behind the scenes.

PILLAR 0101

Catering HQ

your hospitality solution

Powers the reward the customer actually sees, at the point of sale.

PILLAR 0202

Wholefoods

your supplier solution

One of Catering HQ's own supply arms. Supplier partners like Good & Plenty can fund the moment, using ordering and fulfilment flow already running with these venues.

PILLAR 0303

Hospitality Genie

your profitable solution

Genie runs back-of-house profitability and operations. SWiiFT runs front-of-house customer engagement. Different surface, same operator.

PILLAR 04FUTURE

Network

your franchise solution

The Hospo Business in a Box franchise arm. SWiiFT becomes a product Network can bundle into every new operator's supply package.

03The opportunity

Catering HQ already delivers to these venues every week. The same relationship can carry a reward the venue's customer actually feels, funded by a supplier partner.

Supplier partners already spend to be seen inside this network. SWiiFT Studio turns that spend into something the venue's customer feels.

SUPPLIER BRANDS FUNDING-READY

VENUE COST TO PARTICIPATE

NEW SYSTEMS REQUIRED

FOR CATERING HQ

01Increase repeat purchase of Catering HQ supply at every venue in the network.
02Drive incremental spend on network brands at the point of consumer sale.
03Turn a supply relationship into a data-connected value-add, not just a delivery.
04Let supplier brands inside the network fund moments and experiences at the venues Catering HQ already supplies.
05Open a new Network partner revenue line, sold alongside supply.FUTURE
06Gain consumer-level insight into product performance for the first time.

FOR THE VENUE

01A ready-made consumer engagement tool, funded by their supplier.
02No app to build, no platform to buy. It arrives with the supply relationship.
03Offers and rewards for their own customers, powered quietly behind the scenes.
04Deeper insight into their own customers, without extra work.
05A stronger reason to stay with Catering HQ over a competing distributor.
06Full control. Branded as their own. The customer sees the venue, not the supplier.

04The moments

Two layers, one product. The diner sees the venue. The venue sees Catering HQ.

Toggle between the diner's view of the venue and the venue's view of Catering HQ — the same consumer-style experience, one layer up.

The venue's consumer-facing profile. Diner-facing offers, branded as the venue.

Claim your welcome offer

The diner completes an order. The confirmation screen rewards them on the spot, funded by a supplier brand from the Catering HQ network, branded entirely as the venue's own.

Member rewards

Sign-up at checkout. First access to specials and news, delivered to the diner's wallet, branded as the venue's, not Catering HQ's.

Win something real

A competition at point of sale. Enter to win a local experience. Captures the diner as a member in under 30 seconds.

Rotate any offer

A Good & Plenty seasonal box this month. A different brand rotation next. Every reward comes from a supplier inside the Catering HQ network, so the venue keeps the relationship without carrying the cost.

Stylised mockups for illustration. Final screens are venue-branded and built during the pilot.

05The pilot

One venue. One funding brand. Live in weeks, not quarters.

The pilot is scoped to prove three things. Meaningful consumer engagement. A repeatable funding mechanism. A measurable lift in supply moving through the venue, starting with the Wholefoods brand that funds the pilot.

SCOPE: One Catering HQ venue, supplied through the network. Venue to be confirmed with the team.
DURATION: Four to six weeks live in-venue, once built.
MECHANISM: A post-transaction claim moment, branded to the venue, funded by one supplier brand from inside the Catering HQ network (Wholefoods for the pilot).
SUCCESS METRICS: Consumer opt-in rate. Redemption rate. Incremental spend on the funded product. Insight generated for Catering HQ.

06Next step

Same relationship. New product. Funded by supplier partners, not the venue.

Start with one Catering HQ venue. Prove the lift. Then decide how far it should scale across the network.

Confirm the venue and the funding brand. Sign-off. Two-week build, then a four-week live pilot in-venue.